AI First: The Playbook for a Future-Proof Business and Brand
- Downloads：2231
- Type：Epub+TxT+PDF+Mobi
- Create Date：2025-06-25 16:20:17
- Update Date：2025-09-06
- Status：finish
- Author：Adam Brotman
- ISBN：B0F5R8YXWP
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
AI is going to change brand strategy and marketing forever。 Are you ready？
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years？ Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met "It will mean that 95 percent of what marketers use agencies， strategists， and creative professionals for today will easily， nearly instantly， and at almost no cost be handled by AI。 No problem。"
Upon hearing that astonishing statement， the authors began a journey of discovery to understand what the transition to an AI first world would mean。 You'll hear from a who's who of tech visionaries who spoke with the authors， including Altman himself， Bill Gates， and Reid Hoffman， sharing how they're thinking of the transition to the new reality。 You'll also hear from practitioners bold enough to be surfing this tidal wave of change， including one who audaciously mandated experimentation with AI for all his employees。
It's time to get ready for a brand-new world。 Start here。
PLEASE When you purchase this title， the accompanying PDF will be available in your Audible Library along with the audio。
What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years？ Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met "It will mean that 95 percent of what marketers use agencies， strategists， and creative professionals for today will easily， nearly instantly， and at almost no cost be handled by AI。 No problem。"
Upon hearing that astonishing statement， the authors began a journey of discovery to understand what the transition to an AI first world would mean。 You'll hear from a who's who of tech visionaries who spoke with the authors， including Altman himself， Bill Gates， and Reid Hoffman， sharing how they're thinking of the transition to the new reality。 You'll also hear from practitioners bold enough to be surfing this tidal wave of change， including one who audaciously mandated experimentation with AI for all his employees。
It's time to get ready for a brand-new world。 Start here。
PLEASE When you purchase this title， the accompanying PDF will be available in your Audible Library along with the audio。
Reviews
Bharath
，
AI is all the rage today。 While there is a lot of worry with respect to jobs， scams etc， there is also a lot of excitement。 This is a good introductory book for business leaders to get serious about using AI。Adam Brotman， the former chief digital officer at Starbucks and Andy Sack， former adviser to Microsoft CEO Satya Nadella have formed a strategic consultancy - Forum3。 Much of the book is about what got them excited about AI and how they think business leaders should look at AI。 There was not AI is all the rage today。 While there is a lot of worry with respect to jobs， scams etc， there is also a lot of excitement。 This is a good introductory book for business leaders to get serious about using AI。Adam Brotman， the former chief digital officer at Starbucks and Andy Sack， former adviser to Microsoft CEO Satya Nadella have formed a strategic consultancy - Forum3。 Much of the book is about what got them excited about AI and how they think business leaders should look at AI。 There was not much new material in the book which I did not already know but I found it very readable。 The early part of the book is about the discovery of the potential of AI。 There are short takeaways from their meetings with Bill Gates （who mentioned how he was excited after seeing ChatGPT， much like how it was when he first saw a graphical interface）， Sam Altman （his focus on getting to Artificial General Intelligence）， Jamie Teevan at Microsoft （on how she jumped on to AI after Bill Gates’ asking her to look at it） and Mustafa Suleiman （on the productivity leap we will see）。 There are stories about how companies like Moderna and Khan Academy are leveraging AI。 The impact on marketing is discussed。 This is very much a very high-level introductory book， and can be among the first you read in case you are getting started on reading about AI in business。Thanks to Netgalley， Harvard Business Review Press and the authors for a free electronic review copy。 。。。more
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